Definition: (Wikipedia)
1) The Magnetic Moment is the magnetic strength and orientation of a magnet or other object that produces a magnetic field. Examples of objects that have magnetic moments include: loops of electric current (such as electromagnets), permanent magnets, moving elementary particles (such as electrons), various molecules, and many astronomical objects (such as many planets, some moons, stars, etc).
2) A Magnetic Moment, as defined by Big Data Magnet, is the process of applying a combination of data-analytics and consumer research to distill business insights. Business insights that create “Magnetic Moments”, or pivot points for companies to attract new opportunities and better align for success.